The Grey Nomads are Australia’s retired baby boomer generation who take long drives for weeks or even months at a time to explore Australia stopping off at points of interest along the way.
Total spend by domestic and international recreational vehicle (RV) and camping tourists across Australia is $8 billion
The RV and camping industry has remained one of the most stable markets since 2000,
The drive tourism market accounts for approximately 70 percent of the overnight leisure market (Queensland).
Grey nomads are important to the commercial camping and caravan park industry
By 2021 there are expected to be 9 million Australians over the age of 50, and tourism forecasts predict that senior travelers will increase their contribution to the RV industry in the future as the baby boomer generation begins retiring. (Source QLD Government paper).